littleboxes
We enjoy reading...
Matt Taibbi.
See his review of Tom Friedman's new book "The World is Flat." (link)
It's impossible to divorce "The World Is Flat" from its rhetorical approach. It's not for nothing that Thomas Friedman is called "the most important columnist in America today." That it's Friedman's own colleague at the New York Times (Walter Russell Mead) calling him this, on the back of Friedman's own book, is immaterial. Friedman is an important American. He is the perfect symbol of our culture of emboldened stupidity. Like George Bush, he's in the reality-making business. In the new flat world, argument is no longer a two-way street for people like the president and the country's most important columnist. You no longer have to worry about actually convincing anyone; the process ends when you make the case.
Things are true because you say they are. The only thing that matters is how sure you sound when you say it. In politics, this allows America to invade a castrated Iraq in self-defense. In the intellectual world, Friedman is now probing the outer limits of this trick's potential, and it's absolutely perfect, a stroke of genius, that he's choosing to argue that the world is flat. The only thing that would have been better would be if he had chosen to argue that the moon was made of cheese.
And that's basically what he's doing here. The internet is speeding up business communications, and global labor markets are more fluid than ever. Therefore, the moon is made of cheese. That is the rhetorical gist of "The World Is Flat." It's brilliant. Only an America-hater could fail to appreciate it.
Mr. Taibbi also wrote a nice little article for Rolling Stone last year. The article chronicles his adventures as an undercover republican in Florida. Good stuff. We think he has a book as well, but even though we could help him sell a few million copies, the only thing we endorse is easy cheese.
Here's another sweet part of the Taibbi review of Friedman that we just had to share:
The book's genesis is conversation Friedman has with Nandan Nilekani, the CEO of Infosys. Nilekani causally mutters to Friedman: "Tom, the playing field is being leveled." To you and me, an innocent throwaway phrase--the level playing field being, after all, one of the most oft-repeated stock ideas in the history of human interaction. Not to Friedman. Ten minutes after his talk with Nilekani, he is pitching a tent in his company van on the road back from the Infosys campus in Bangalore:
As I left the Infosys campus that evening along the road back to Bangalore, I kept chewing on that phrase: "The playing field is being leveled."
What Nandan is saying, I thought, is that the playing field is being flattened... Flattened? Flattened? My God, he's telling me the world is flat!
This is like three pages into the book, and already the premise is totally fucked. Nilekani said level, not flat. The two concepts are completely different. Level is a qualitative idea that implies equality and competitive balance; flat is a physical, geographic concept that Friedman, remember, is openly contrasting--ironically, as it were--with Columbus's discovery that the world is round.
Except for one thing. The significance of Columbus's discovery was that on a round earth, humanity is more interconnected than on a flat one. On a round earth, the two most distant points are closer together than they are on a flat earth. But Friedman is going to spend the next 470 pages turning the "flat world" into a metaphor for global interconnectedness. Furthermore, he is specifically going to use the word round to describe the old, geographically isolated, unconnected world.
In a Friedman book, the reader naturally seizes up in dread the instant a suggestive word like "Windows" is introduced; you wince, knowing what's coming, the same way you do when Leslie Nielsen orders a Black Russian. And Friedman doesn't disappoint. His description of the early 90s:
The walls had fallen down and the Windows had opened, making the world much flatter than it had ever been--but the age of seamless global communication had not yet dawned.
How the fuck do you open a window in a fallen wall? More to the point, why would you open a window in a fallen wall? Or did the walls somehow fall in such a way that they left the windows floating in place to be opened?
Four hundred and 73 pages of this, folks. Is there no God?
click here to see a bunch of Taibbi articles.
See his review of Tom Friedman's new book "The World is Flat." (link)
It's impossible to divorce "The World Is Flat" from its rhetorical approach. It's not for nothing that Thomas Friedman is called "the most important columnist in America today." That it's Friedman's own colleague at the New York Times (Walter Russell Mead) calling him this, on the back of Friedman's own book, is immaterial. Friedman is an important American. He is the perfect symbol of our culture of emboldened stupidity. Like George Bush, he's in the reality-making business. In the new flat world, argument is no longer a two-way street for people like the president and the country's most important columnist. You no longer have to worry about actually convincing anyone; the process ends when you make the case.
Things are true because you say they are. The only thing that matters is how sure you sound when you say it. In politics, this allows America to invade a castrated Iraq in self-defense. In the intellectual world, Friedman is now probing the outer limits of this trick's potential, and it's absolutely perfect, a stroke of genius, that he's choosing to argue that the world is flat. The only thing that would have been better would be if he had chosen to argue that the moon was made of cheese.
And that's basically what he's doing here. The internet is speeding up business communications, and global labor markets are more fluid than ever. Therefore, the moon is made of cheese. That is the rhetorical gist of "The World Is Flat." It's brilliant. Only an America-hater could fail to appreciate it.
Mr. Taibbi also wrote a nice little article for Rolling Stone last year. The article chronicles his adventures as an undercover republican in Florida. Good stuff. We think he has a book as well, but even though we could help him sell a few million copies, the only thing we endorse is easy cheese.
Here's another sweet part of the Taibbi review of Friedman that we just had to share:
The book's genesis is conversation Friedman has with Nandan Nilekani, the CEO of Infosys. Nilekani causally mutters to Friedman: "Tom, the playing field is being leveled." To you and me, an innocent throwaway phrase--the level playing field being, after all, one of the most oft-repeated stock ideas in the history of human interaction. Not to Friedman. Ten minutes after his talk with Nilekani, he is pitching a tent in his company van on the road back from the Infosys campus in Bangalore:
As I left the Infosys campus that evening along the road back to Bangalore, I kept chewing on that phrase: "The playing field is being leveled."
What Nandan is saying, I thought, is that the playing field is being flattened... Flattened? Flattened? My God, he's telling me the world is flat!
This is like three pages into the book, and already the premise is totally fucked. Nilekani said level, not flat. The two concepts are completely different. Level is a qualitative idea that implies equality and competitive balance; flat is a physical, geographic concept that Friedman, remember, is openly contrasting--ironically, as it were--with Columbus's discovery that the world is round.
Except for one thing. The significance of Columbus's discovery was that on a round earth, humanity is more interconnected than on a flat one. On a round earth, the two most distant points are closer together than they are on a flat earth. But Friedman is going to spend the next 470 pages turning the "flat world" into a metaphor for global interconnectedness. Furthermore, he is specifically going to use the word round to describe the old, geographically isolated, unconnected world.
In a Friedman book, the reader naturally seizes up in dread the instant a suggestive word like "Windows" is introduced; you wince, knowing what's coming, the same way you do when Leslie Nielsen orders a Black Russian. And Friedman doesn't disappoint. His description of the early 90s:
The walls had fallen down and the Windows had opened, making the world much flatter than it had ever been--but the age of seamless global communication had not yet dawned.
How the fuck do you open a window in a fallen wall? More to the point, why would you open a window in a fallen wall? Or did the walls somehow fall in such a way that they left the windows floating in place to be opened?
Four hundred and 73 pages of this, folks. Is there no God?
click here to see a bunch of Taibbi articles.
posted by littleboxes at 4:15 PM
1 Comments:
Hmmmm, I think the last time I deliberately and cynically misunderstood a metaphor to advance a cause was junior high. I wish I had known that I could make a career of it!
I think it is an amusing liberal assumption that if people aren't being convinced it is because they are unconvincable.
\/\/hatever!
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